Adventures at Oktoberfest

Liederhosen A fair for adults, Oktoberfest Oktoberfest, a giant fair Oktoberfest tents

It’s been a long time since I visited Germany. I was thinking the other day about my experiences at Oktoberfest. This story is great every time I tell it, so I thought, why not share with the unfortunate soul that happens to find my blog somehow. It was near the end of my study abroad […]

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Art Show Debut

Mina Kratchunova, my sister/amazing artist, was ready to debut her latest collection and needed marketing help to build awareness and attendance for the event. In addition to building her website to showcase her art, we also needed a flyer design/brand awareness campaign to drive attendance to her debut. We started with a simple flyer design, which […]

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Onward Shay! Marathon Marketing

Onward Shay website design

Onward Shay! Boise Marathon is Boston-qualifying marathon which takes place in October. 2016 was the race’s inaugural year, where we saw 1,200 registrants join us from all over the world. Initially, I became involved with Onward Shay through the advertising agency (DaviesMoore) with which I was employed, serving as the account lead. Responsibilities included: Researched […]

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Things I learned as a recruiter

Lessons learned in recruiting

After several years in marketing, I decided to make a risky, yet exciting (at the time), career move into recruiting. The bold move was triggered by fear of becoming content in my previous role, the need for a new challenge, and the temptation of making money quickly (so I can save, and travel.) After doing […]

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Not getting what you want?

Not getting what you want?

We all go through that at some point or another. Here’s how I approach situations in which I’m not happy with (most of the time.) I tell myself to stop complaining right away. I give myself a dose of perspective. Not getting this thing isn’t going to be the end of my world (unless of […]

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