I was hired by a school for students with autism and other exceptionalities to revamp their entire strategy, moving away from a heavy offline focus, to a more measurable, online strategy.
Leads were coming in, but the client was unsure of where they were coming from. Not to mention, the website was out of date, difficult to navigate, and confusing to understand the value propositions/offering.
I developed overall brand messaging, USP’s, and voice for the brand. The website was built from scratch in Squarespace, making it easy for the client to manage edits on their own. The user experience was simplified significantly, and the new value propositions, paired with strong calls to action throughout the website, increased leads by 10% in the first year. I implemented tracking so we can begin to benchmark data around what channels are driving leads, how much it costs to acquire a lead, and how much it costs to acquire a new student. This math helped the client understand how much a customer is worth, and how much is needed to invest in marketing to get X new customers per year.